DO IT LIKE BEZOS DID
Those looking to build membership in their union can learn a very important lesson from recalling how Jeff Bezos built Amazon from a single product bookstore into a mega-retailer. The short answer is that while he could have made a comfortable living just selling books he knew that not everyone was interested in buying books. The secret to attracting more customers was in offering different kinds of products because each product brought a new constituency into the Amazon jungle. While unions can scrap along focusing on just two or three issues members are interested in, such as only grieving disciplinary actions, overtime denials, and evaluation issues, that is not going to get them an Amazonian “market share” of the bargaining unit. The more workplace issues that a union monitors, analyzes and enforces the more issue constituencies it is going to arose and attract. So, we thought we would share some of the many kinds of grievances we have been involved in that brought in new members. Hopefully, the list will trigger some new ideas for your representational efforts. Continue reading